Every day, at least one case of residential fire is reported in Västerbotten. For Länsförsäkringar Västerbotten, minimizing the amount of fire related injuries and deaths is one of their most important tasks. In order to achieve this, they need to make sure that every home has a functioning smoke alarm. However, people show no interest in smoke alarms, and one in four has not even checked the one they have at home to see if it works. Our challenge was to change people’s attitudes towards fire safety in general, and increase the target audience’s interest in smoke alarms.
Together with composer Anders Lind we staged the first ever fire alarm concert at Norrlandsoperan.