Sometimes it’s nice to have a car


Europcar acts in an industry dominated by rational arguments, an industry where the different players are hard to tell apart due to a lack of differentiation. The rental car business mainly talks about price when addressing private consumers. Together with Europcar we wanted to change this and develop rental car concepts and packages that help people in their everyday lives.

To help position Europcar as a professional and attentive challenger with a warm sense of humour, we created a series of three commercials, based on the new concept ”Sometimes it’s nice to have a car”.