Office baby

(Svenska) IKANO Bank

In our latest campaign for Ikano Bank we address businesses that want to grow faster. To illustrate the frustration of being too small, we had a brilliant 12-month-old actress playing the leading role. We built a miniature office from scratch, and every piece of furniture is on a scale of 2:1. The baby is wearing a tailored power suit and its own tiny computer, phone and workspace. The shoot took a whole day, and involved test filming four different babies. In other words, the studio was filled with mums, diapers, milk bottles and of course a makeup-artist with the special skill of making a grey wig look good on a one-year old.