Our assignment was to create a new family friendly concept for our dairy client; in order to highlight the benefits of choosing locally produced goods and thereby caring for the future of the region.

The result was a superhero character for kids and 3 series of children’s books. In total 30 000 Norris books were distributed around Norrland. Thanks to the broad distribution and the fact that even the libraries of Norrland decided to pick up our book, Norris immediately became a popular family member!