What are we?
Digital advertising agency? Communications agency? Web design agency? Advertising agency? PR firm? We still have not found the optimal word that defines what we are. The most recent wording that we like is “A relevance agency in a digital world”. So, let’s move on for now.
What do we do?
Here, emotion and context rule. Through emotional and contextual strategies and creative capacity, we awaken feelings that engage recipients and motivate them to take action. Together with our clients, we create fantastic jobs that make our clients heroes. In order to succeed, we have established a working culture where everyone, regardless of their role, is given the space to contribute to the creation of these fantastic jobs. There is no Creative Director or CEO telling you how to do your job. We work in teams with shared goals, where everyone is responsible for the result. Participation and cooperation – remember those words.
Why should people care?
This is a question we ask ourselves every day. It determines whether or not a job is released from this office. It does not matter if it is an app, a video, a post on Facebook or a TV format – whatever goes out from DBG should affect and engage people. Always.